It was a well-fought battle, but Marvel isn’t accepting defeat just yet.
It’s amazing to think that in the two months since its theatrical release, Avengers: Endgame is just $22 million away from the all-time box office record, which, as we all know, is currently held by James Cameron’s Avatar.
While $22 million’s hardly a drop in the ocean for a comic book film, Endgame‘s pace has slowed down significantly these last couple of months, as more and more blockbusters – including Marvel’s own Spider-Man: Far From Home – pop up in theaters. And not even a re-release, jam packed with six whole minutes of bonus footage (*rolls eyes*), could get the job done.
Well, the studio’s giving it another go, as trade analyst Taran Adarsh confirmed on Twitter yesterday that Endgame‘s expanding its re-release out to new territories.
IT'S OFFICIAL… #AvengersEndgame *extended version* is all set to re-release in limited screens this weekend in #India. pic.twitter.com/OCuNhdNnjw
— taran adarsh (@taran_adarsh) July 4, 2019
Yes, it looks like Endgame‘s being pushed back out to theaters in India. From a marketing standpoint, the decision makes sense. Marvel’s three-hour galactic epic made a huge impact in the world’s second most-populated country, quickly becoming one of the highest grossing Hollywood films in India’s history. So explains BookMyShow’s Ashish Saksena:
“The hysteria surrounding Avengers: Endgame which released in April this year was unlike anything witnessed before, with the movie having bested all previous Hollywood films released in India,” he recently told Indian Express. “The film sold over 8.5 million tickets on BookMyShow, making it the most demanded Hollywood film here. With the movie set to re-release in cinemas, with additional post-credits footage this week, we are confident that the fandom will take over, yet again! Avengers: Endgame enthralled audiences in every frame with its heady mix of comedy, emotions and larger-than-life action sequences. Marvel lovers are sure to return to cinema halls to catch their favorite squad in action!”
We want to know though, do you think this re-release in India will finally push Avengers: Endgame into film immortality, if it hasn’t already reached that point? Let us know what you think in the comments section below!