Successful self-promotion is an art most people would love to master, but it goes without saying that few do it better than actor, producer, and business magnate Dwayne Johnson.
Sure, things didn’t go quite so well when he touted ill-fated DCU blockbuster Black Adam as the launchpad for an entire corner of the franchise to call his own that would culminate in an epic showdown between the Man in Black and Henry Cavill’s Man of Steel, but his extracurricular activities have been faring a good sight better than his onscreen endeavors.
Whether he’s purchasing a football league and relaunching it for a third time – while also happening to name his own bespoke brand of tequila as its official alcoholic sponsor – the man knows how to sell whatever he’s doing to as many people as possible, but the latest is so self-indulgent that it borders on the metaphysical.
That’s Dwayne Johnson standing in front of a vending machine that’s stocked full of Dwayne Johnson’s energy drink ZOA, which has been revealed to contain an Easter Egg in its logo that references the beginnings – and production company – of one Dwayne Johnson. It’s fascinating the lengths some people will go to in order to make sure you know exactly who’s behind a certain product, but given that he’s one of the most famous and recognizable people on the planet – it’s not as if we needed any more reminders.
Available at convenience stores near you, make sure you try all flavors of ZOA, and tell ’em Dwayne Johnson sent you.