Here’s a different type of story. It seems that Payday 2 has already turned a profit. In a marketplace where games aren’t guaranteed to recoup their losses, it’s great to see a smaller title break through. What makes this story so spectacular though is that Payday 2 has turned a profit, and it hasn’t even been released.
GameChup.com has translated a statement from Starbreeze Studios CEO Bo Andersson-Klint. It reads as follows:
“Starbreeze today has once again demonstrated that our strategy to invest in our own brands is correct. Not only have we been able to deliver an attractive product in Payday 2 but also a marketing that few companies of our size can,” the statement read. “We now look forward to royalties that can ensure the company’s development of its own IP to come. For Payday 2 to generate revenue to the company six days before release is, of course, very unusual for games of this size and strengthens the long-term vision of our strategy.”
To celebrate this news, check out the developer team play through one of their missions and try to rob a bank. You only need to watch for a few moments to see why this game is already a success.
Payday 2 will be hitting Steam on August 13th with the 360 and PS3 versions coming out by the 16th.