In recent years, Hollywood filmmakers have attempted to the burgeoning and untapped goldmine of sources coming out of the video game industry. However, many of these films have largely failed critically and financially, making the video game movie a risky undertaking.
Two weeks ago, video game powerhouse Ubisoft announced the formation of Ubisoft Motion Pictures. With projects already in development, the new production company could be the first to fully realize the potential of video games as a source for films.
Variety is reporting that Ubisoft Motion Pictures has lined up its first three projects currently in development: Splinter Cell, Ghost Recon and Assassin’s Creed. The video game giant plans to turn their three highest performing franchises into 3D features.
Jean-Julien Baronnet, head of the film division is quoted as saying, “We want to keep ownership, retain control over the film content, and we’re open to work with studios on the development of our projects, and eventually collaborate on the pre-casting, pre-budget and script.” The control and ownership Baronnet speaks about is reminiscent of the close control that Marvel exercises over their ever-growing stable of films, a brilliant move for the popular video game company.
The development of Ubisoft Motion Pictures is one that has the potential to jump start the popularity of the video game film. The company is taking a page from the success of Marvel. In retaining control of the feature film versions of their most popular video games, Ubisoft is ensuring the popularity of these films among their legions of fans.