Believe it or not, there really are less than seven weeks to go until Blue Beetle hits theaters, although you’d easily be forgiven for being caught completely unawares seeing as the marketing campaign has been virtually non-existent.
The social media era has been a massive positive for Hollywood studios looking to mass-market the newest releases, with trailer and TV spots galore bombarding timelines all over the planet to raise as much awareness as possible that a blockbuster is incoming. Unless of course we’re talking about Warner Bros., which hasn’t done a great deal to shout about Blue Beetle from the rooftops.
In fact, ever since the first trailer dropped on April 2 and found itself pinned to the comic book adaptation’s official Twitter feed, no new footage had been unveiled until a matter of hours ago. Not only that, but the handle had only posted three tweets in total since the full-length promo dropped, one of which was a retweet of an article published in a magazine.
Shaking off the cobwebs, then, Blue Beetle‘s marketing department has roared back into life and returned with a vengeance just 39 days before it hits theaters, to post… a silent visual meme about avocados.
“Feeling like a superhero in the produce aisle” is not a tagline destined to propel the former HBO Max exclusive to a mammoth haul at the box office, but at least it’s something. After all, not even James Gunn has a clue when the second trailer is destined to arrive for public consumption, and he’s the co-CEO of the whole damn studio.