Earlier today we brought news that Georges St-Pierre had inked a deal with Coca-Cola subsidiary NOS Energy Drinks. Now, The Sacramento Bee has reported that current UFC light heavyweight champion Jon Jones announced today that he has extended his sponsorship agreement with Everlast.
Matt Cowan, Executive VP, Sales, Marketing & Product Development for the sports apparel company had this to say about re-signing the young champion:
Jon’s dedication and athleticism have transcended the sport and inspired the next generation of fighters… As the sport continues to evolve and expand globally, it is fighters like Jon that inspire the innovation and performance of our products.
Jones had some kind words of his own for his sponsors, stating that:
Everlast has been in my corner since the early stages of my career… Their loyalty and support have gone a long way in helping me prepare for each fight. Knowing I can trust them to provide the best equipment for each training camp allows me to solely focus my attention on my opponent. I am grateful to have this partnership and look forward to remaining part of the Everlast team for many years to come.
This news comes at a time when Jon Jones‘ popularity is at all-time low due to his highly publicized involvement with the cancellation of UFC 151.
The timing of this announcement may very well serve to show fans that he is not a villain. In fact, he might be using this positive praise to give his image a boost as he gets ready to enter the octagon to defend his UFC title against Vitor Belfort on September 22 at UFC 152.
Either way, Jones isn’t in the good books of too many people these days and if this sponsorship is a showing of good faith, then I’ll take it.